How important is Food packaging?
Needless to say that the food plays an important role in the lives of people, and the good development of our material basis, people have a higher requirement in the food supply. But how many people are aware of the importance of Food Packaging and Marketing? In general, food packaging has three advantages: protection, transportation and promotion. This article shows the impact of these benefits and how we benefit from food packaging.
Prevent food from damaging:
Food safety is the highest priority and only those in quality do not harm our health. Therefore, we make use of the packaging materials for food and technology necessary to prevent it biological, physical or chemical, until it is sell to consumers. Take “Tetra Pak” as an example. It has a large proportion of beverage containers market through its high technology that uses the barrier and paper air lights, aluminum and plastic. It can extend the warranty period significantly. Good and good packaging, keep cool and pleasant, no doubt enjoy the food.
Make the transportation easier
We can find different types of food packaging such as boxes, can, bottles, bags, etc. Why all these different packages? This is to facilitate the difficulty encounter in transport and prevents the food being directly in contact with air, water or impurities. Usually, people use bottles for liquids and bulk food bags.
Promote the products through Graphic designs.
In addition to use environmentally friendly materials and appropriate forms of packaging, designing food packaging is also important. This will help to promote your product and increase your sales performance. Design elements primarily include the wording, color and pattern design. Good graphic designs make use of these features based on product performance, function and shape and attract consumers to buy. Take for instance. Regarding the color, we generally believe that red is for passion and love, while gold represents loyalty and luxury. There are two boxes of the same chocolate in almost the same design except the wrapping strips: one is attached to a golden bow, and the other is wrapped with a red ribbon flower. It is definitely sure that the second item would be more welcome and won more selling during valentines period.
In terms of wording, it also has a decisive impact on the design of food packaging. In addition to information about the food, manufacturers can print distinctive words such as slogans to invite purchase. A good and beautiful food packaging could be an effective method of advertising at lower costs. The importance of food packaging is obvious and benefits both manufacturers and customers
